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Events As a Strategic Marketing Tool

Events As a Strategic Marketing Tool 1e editie is een boek van Dorothé Gerritsen uitgegeven bij Cabi Publishing. ISBN 9781780642611

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Exhibitions, Trade Fairs and Industrial Events

players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

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Marketing Events as a Supportive Tool for Customer Loyalty

and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Social Media as a Strategic Tool to raise Customer Brand Awareness

This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise;

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Event Marketing

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a;

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Strategic Marketing in Library and Information Science

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

implications for research and management are presented. About the Author:Florian Neus works as a research assistant at the chair of marketing and;

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Strategic corporate communication a select. of art. of bel. & dutch

Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;

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Event management

increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Strategic Affiliate Marketing

practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate;

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Strategic Affiliate Marketing

practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate;

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Strategic Survey 2013

in international relations for government policy makers, journalists, business leaders and academics. Strategic Survey 2013 includes a chronology of the;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Marketing

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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