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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history;

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The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history;

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The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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The Bay Audio Guide to Companion Selling

Companion Selling presents a strategic marketing plan for the custom audio/video installation industry.;

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Strategic Marketing

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition;

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Strategic Marketing

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition;

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The Routledge Companion to Nonprofit Marketing

material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and;

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The Routledge Companion to Nonprofit Marketing

examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding;

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The Routledge Companion to Coopetition Strategies

, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Strategic Human Resource Management

. Unlike other texts in this area, The Routledge Companion to Strategic Human Resource Management incorporates contributions from leading;

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Sports Marketing

engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining;

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The Routledge Companion to Strategic Human Resource Management

. Unlike other texts in this area, The Routledge Companion to Strategic Human Resource Management incorporates contributions from leading;

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Routledge Handbook of Football Marketing

concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs;

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Routledge Handbook of Football Marketing

concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs;

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The Routledge Companion to Scenography

Het boek 'The Routledge Companion to Scenography' koop je bij bookspot.nl, nu voor 65.45!;

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Routledge Companion to Media and Humanitarian Action

the world. The Routledge Companion to Media and Humanitarian Action explores the interconnections between media, old and new, and the;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Strategic Marketing

, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications;

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Strategic Marketing

, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications;

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International Strategic Marketing

it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside;

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