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Marketing Strategy

arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Customer-Oriented Marketing Strategy

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about;

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Marketing Strategy, Text and Cases, International Edition

-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts;

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Marketing Strategy

systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Marketing Strategy

with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;

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Debates in Marketing Orientation

reveal sources of managerial and cultural tension that can occur while trying to implement customer-oriented business processes at a marketing;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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Product Launch the Microsoft Way

, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Marketing Manifesto

and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve;

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Marketing

readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning;

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Marketing

readers how customer value--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning;

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Superior Customer Value In The New Economy

developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that;

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Services Marketing

framework, this book discusses customer behavior, expectations, and perceptions to form the basis for understanding services marketing strategy. It;

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Powerful Marketing Memos

Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. Getting your entire organization to;

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Customer Relations

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customer Marketing Method

boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as;

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Handbook of Marketing Strategy

conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy;

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Handbook of Marketing Strategy

conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy;

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Optimize

Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give;

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