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Marketing Strategy, Text and Cases, International Edition

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think;

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A Framework for Marketing Management, Global Edition

perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint;

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Strategy Process (Global Edition)

text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Principles of Marketing

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book;

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International Marketing

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes;

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International Marketing Strategy

This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs;

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Marketing Strategy

. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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International Marketing Strategy

of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;

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ISE Consumer Behavior

integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the;

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Marketing Management and Strategy

. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who;

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Marketing Management and Strategy

. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who;

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Environmental Management

This collection is the only comprehensive source of readings and cases that can serve as a stand-alone text or supplement for courses;

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International Marketing

more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Marketing Management: An International Perspective

by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal;

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Strategic Marketing Problems

to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material;

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Strategic International Marketing

marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the;

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International Marketing Strategy

International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the;

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International Marketing & Export Managem

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;

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Marketing Strategy

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;

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Cases to Accompany Contemporary Strategy Analysis

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition;

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Services Marketing

International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the;

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Ethics in Marketing

, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from;

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Ethics in Marketing

, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from;

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