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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Marketing Strategy in the Digital Age

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also;

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Fundamentals of Business Marketing Research

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business;

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The Marketing Challenge for Industrial Companies

industrial company strategy.;

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Business Relating Business

, industrial and organisation structure and strategy.;

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Business Relating Business

, industrial and organisation structure and strategy.;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Manufacturing Operations Strategy

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Industrial Marketing Research (RLE Marketing)

of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Influencer Marketing Strategy

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and;

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Influencer Marketing Strategy

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and;

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