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Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and;

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for;

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the ''coffee table book'' for;

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Advertising

extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising;

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Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;

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Advertising, Commercial Spaces and the Urban

Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor;

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The Globalization of Advertising

of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global;

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The Globalization of Advertising

of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global;

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ISE Contemporary Advertising

CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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Advertising

contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be;

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Advertising

contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising and Integrated Brand Promotion

contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book;

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Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic;

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Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic;

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Advertising as Communication

in contemporary society and also places it in its wider cultural and economic context.;

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Advertising as Communication

in contemporary society and also places it in its wider cultural and economic context.;

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Social Communication in Advertising

in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's;

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Advertising

; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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