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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;
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role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;
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Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;
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Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst;
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Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;
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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;
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Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;
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making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;
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Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;
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, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance;
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, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance;
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Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;
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The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;
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research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;
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The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;
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the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads;
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the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads;
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synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye;
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. Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends;
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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;
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. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach;
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advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated;
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integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative;
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of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the;
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marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the;
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marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the;
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