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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex;

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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Advertising and Consumer Culture

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this;

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Advertising discourse by selected banking institutions in Zimbabwe

This book brings fresh insights into the interface between linguistics and banking advertising discourse. Despite its importance, this;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Persuasive Signs

urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Describing Discourse

For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience;

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Describing Discourse

For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience;

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of image based culture;

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Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of image based culture;

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Applied Discourse Analysis

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic;

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Textuality and Contextuality

European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English;

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Identity Constructions in Bilingual Advertising

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English;

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The Beauty Paradigm

Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything;

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Feminist Perspectives on Advertising

, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces;

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Feminist Perspectives on Advertising

, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces;

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;

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The Language of Advertising

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with;

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