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Case Studies in Marketing Management

basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks;

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Case Studies for Marketing Students

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Case Studies in Marketing

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Case Studies in Marketing

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Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to;

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Broadening Cultural Horizons in Social Marketing

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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Advanced Marketing Strategy

case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to;

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Principles of Marketing

demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive;

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Business to Business Marketing Management

* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and;

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Marketing Excellence 2

Sourced from the past four year of The Marketing Society Awards for Excellence, the 34 case studies presented in Marketing Excellence 2;

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Strategic International Marketing

marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the;

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Organizing Marketing and Sales

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct;

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Social Marketing in Action

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking;

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International Marketing

extensive range of real-world case studies.;

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Cases In Marketing Management

, more complex ones. The text contains 22 case studies in total.;

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Marketing Financial Services

accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment;

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Services Marketing

chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key;

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Strategic Marketing

studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to;

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Marketing Financial Services

chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis;

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Marketing Financial Services

chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis;

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Digital Marketing

through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the;

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Marketing An Introduction

marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial;

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Social Marketing Casebook

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.;

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