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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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Case Studies in Marketing Management

insight in to the case studies in Marketing Management.;

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Case Studies for Marketing Students

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Applications

This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the;

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Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption;

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Cases In Marketing Management

, more complex ones. The text contains 22 case studies in total.;

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Business to Business Marketing Management

* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and;

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Hospitality Management

The case studies have been designed to assist the reader in applying management theories and concepts to real-life situations. They aim to;

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Marketing Strategy and Management

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the;

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Marketing Communication

communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a;

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Marketing Communication

communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Creativity and Marketing

applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing;

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Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to;

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International Marketing

International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario;

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International Marketing

International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario;

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Marketing Management

concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced;

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Marketing Management

concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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