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Case Studies for Marketing Students

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing;

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Social Marketing in Action

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking;

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Marketing Applications

This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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International Cases in Tourism Management

types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for;

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International Cases in Tourism Management

types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for;

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Marketing An Introduction

marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial;

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Strategic Marketing

provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case;

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Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New;

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Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New;

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Strategic Social Media Marketing To Soci

, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. * Explores the;

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Marketing

Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case;

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Strategic Social Media

, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. * Explores the;

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Services Marketing

provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.;

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Marketing Strategy and Management

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the;

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Marketing Communications

includes coverage of topics such as ethics, creativity in advertising, consumer groups and trends. Featuring case studies, it is intended for;

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Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to;

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Marketing Communications

Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing case studies, this;

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Strategic Marketing Problems

Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students;

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Global Marketing

marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly;

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Marketing Communications

further reading and references provide pathways for advanced study. Mini Case Studies in every chapter mix theory with practice while longer end;

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Marketing Tourism and Hospitality

underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including;

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Marketing: An Introduction

ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts;

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Services Marketing B&W

provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.;

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Marketing

This book contains case studies, exam questions, and their solutions, as well as further tasks at state-exam level that will help students;

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Business-to-Business Marketing

including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and;

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International Marketing

International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario;

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