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Campaigns and Political Marketing

refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political;

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Campaigns and Political Marketing

refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Information Campaigns

in communication, political science and areas of related interest.;

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Principles and Practice of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Principles And Practice Of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Marketing Peace for Social Transformation and Global Prosperity

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political;

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Routledge Handbook of Political Management

consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the;

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Routledge Handbook of Political Management

consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the;

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Campaign-O-Matic!

Ads are not campaigns and marketing is not advertising. In this book, stories of how ads are created into campaigns and where advertising;

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Best Digital Marketing Campaigns In The

showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Social Marketing - International Student Edition

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic;

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Guerrilla Facebook Marketing

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to;

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Digital Marketing in the Zone

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing;

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Gender and Political Marketing in the United States and the 2016 Presidential Election

of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical;

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Designer Politics

increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and;

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Designer Politics

increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful: Created for the 99% of Business Owners Who Want to Change Their Good Busin

most successful marketers and entrepreneurs in the world to share their best campaigns with you in FULL detail. Everything is laid out step by;

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