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Campaigns and Political Marketing

refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political;

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Campaigns and Political Marketing

refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Information Campaigns

in communication, political science and areas of related interest.;

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Principles and Practice of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Principles And Practice Of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Marketing Peace for Social Transformation and Global Prosperity

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political;

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Routledge Handbook of Political Management

consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the;

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Routledge Handbook of Political Management

consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the;

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Campaign-O-Matic!

Ads are not campaigns and marketing is not advertising. In this book, stories of how ads are created into campaigns and where advertising;

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Best Digital Marketing Campaigns In The

showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Social Marketing - International Student Edition

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic;

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Guerrilla Facebook Marketing

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to;

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Digital Marketing in the Zone

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing;

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Gender and Political Marketing in the United States and the 2016 Presidential Election

of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical;

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Designer Politics

increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and;

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Designer Politics

increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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