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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth;

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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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THE Seven Dimensions of Branding

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with;

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Key Marketing Skills

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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Marketing Mess to Brand Success

marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Handbook on Brand and Experience Management

practices.The contributors comprise top marketing scholars and practitioners. They examine key topics such as brand attachment, brand permission, and;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Ready, Launch, Brand

shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to;

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Ready, Launch, Brand

shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to;

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The Definitive Guide to Brand Building

student or manager to embellish their knowledge about marketing, and building brand equity, specifically. There is a powerful marketing maxim;

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22 Immutable Laws Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded;

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Luxury Brand Management in Digital and Sustainable Times

semiotic analytical tools developed from the authors' contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand;

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Multichannel Marketing Ecosystems

ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence;

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Beyond Traditional Marketing

, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice;

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Spark

and successful brandsincluding Dove, McDonald's, and Vickscomes a comprehensive and accessible guide to brand-building in today's global;

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Building Brand Experiences

engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and;

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Building Customer-brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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