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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides;

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Ethics and Biopower in Neuromarketing

work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Neuromarketing Essentials

idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumers;

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG;

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Ethics and Neuromarketing

, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering;

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The Branded Mind

of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer;

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Neuromarketing in India: Understanding the Indian Consumer

of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use;

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Brainfluence

apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called;

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Consumer Behavior and Insights

concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these

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Neuromarketing

when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to;

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Neuromarketing

when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to;

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The Persuasion Code

The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the;

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The Behavioral Economics of Brand Choice

analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way;

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Neuromarketing For Dummies

consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old;

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Mirroring People

to understand fellow humans, in an account that evaluates the role of mirror neurons in a range of aspects from morality and addiction to;

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Neuromarketing in the B-to-B-Sector

. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Experimental and Quantitative Methods in Contemporary Economics

, behavioral finance, economic and non-economic factors determining the behavior of household members, consumer preferences, social campaigns, and;

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Experimental and Quantitative Methods in Contemporary Economics

, behavioral finance, economic and non-economic factors determining the behavior of household members, consumer preferences, social campaigns, and;

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Mega Mergers and Acquisitions

analyzing the largest deals in that industry. The author discusses the highlights of each deal and the strategic reasons for the merger or;

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Consumer Behavior

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the;

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branding@thedigitalage

An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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