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Neuromarketing in India: Understanding the Indian Consumer

Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably 'yes'. This;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Neuromarketing Essentials

idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumers;

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Understanding India: Cultural Influences on Indian Television Commercials

context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India.;

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Consumer Behaviour & Consumer Protection in India

their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book;

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Determinants of Effective Distribution Channels in India

complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer;

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Neuromarketing

when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to;

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Neuromarketing

when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to;

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Ethics and Biopower in Neuromarketing

work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior;

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Powering India

A kaleidoscope of the latest developments and thought processes in one of the focal sectors of the Indian economy, the power sector, this;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Doing Business in India

. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The;

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Ethics and Neuromarketing

, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering;

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Consumer Behaviour & Rural Marketing in India

, therefore, produces only those commodities which are desired by the consumers. In India, consumer behavior has changed in recent years owing to;

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Consumer Behavior and Insights

concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these

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Consumer Rights & Protection in India

services. One of the disquieting features of India's democracy is that an average Indian consumer continues to be in a pitiable condition due to;

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Interpreting Early India

. Kosambi's contribution to Indian historiography; and on the recent attempts to project a composite Hinduism in early India by ignoring evidence on;

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Product Management in India

This book provides, in part 1, a macro perspective of the Indian market and discusses a few important conceptual terms related to managing;

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Indian Business

into three parts: the Indian business context, conducting business in India, and emerging practices relevant for foreign investors. Each;

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Indian Business

into three parts: the Indian business context, conducting business in India, and emerging practices relevant for foreign investors. Each;

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Food Supply Chain in India

India is one of the largest food and grocery markets in the world and a large consumer of food products. Despite having a rich raw material;

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The Changing Face of People Management in India

India has been identified as one of the biggest emerging markets in the world. Indian organizations have increasingly begun to understand;

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The Changing Face of People Management in India

India has been identified as one of the biggest emerging markets in the world. Indian organizations have increasingly begun to understand;

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Economic Reforms & Industrial Structure in India

The purpose of this study is to examine the impact of economic reforms on Indian manufacturing sector. Macro economic policies were changed;

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Caste and Democratic Politics In India

The Indian constitution seeks to prevent the perpetuation of caste and build a casteless social system. But in over half a century;

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Caste and Democratic Politics In India

The Indian constitution seeks to prevent the perpetuation of caste and build a casteless social system. But in over half a century;

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