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Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Implementing Word of Mouth Marketing

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Word of Mouth Marketing

companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and;

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Word of Mouth and Social Media

of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has been around since as long as people;

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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Influencer Marketing

grows - marketers need to know why and how to use this knowledge * The impact of blogs, wikis and other social media is that they enable new;

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Influencer Marketing

grows - marketers need to know why and how to use this knowledge * The impact of blogs, wikis and other social media is that they enable new;

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#Share

of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)-a subset of eWOM-has;

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The Anatomy of Buzz Revisited

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

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Return On Influence

. PennAn insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyonePractical;

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Social Marketing To The Business Customer

on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the;

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Social Media Marketing

proactive; and as part of their promotional efforts, they are turning to online media for the latest information on their target market, feedback on;

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Highly Recommended

understanding of word of mouth ethics and message integrity deserves a million Likes. -- PETE BLACKSHAW, Global Head of Digital and Social Media;

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Word of Mouth

explores the power of words to shape and influence our lives. The book starts with a discussion of the evolution of language and then goes on;

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101 Top Tips on How to Grow Your Business Through Referral and Word of Mouth Marketing

The 101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRALS AND WORD OF MOUTH MARKETING' Book is full of practical ideas for you to;

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Viral Marketing in Tertiary Level Educational Establishments

on-campus marketer to rapidly disseminate a marketing message through electronic word-of-mouth or, 'word-of-mouse', and ultimately generate;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Managing Diversity, Innovation, and Infrastructure in Digital Business

such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business;

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How macro environmental forces affect business buying behavior

is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the;

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Why Should Companies Invest in Social Media Marketing?

motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and;

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Brand Zeitgeist

talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing;

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Brand Zeitgeist

talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing;

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