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Word of Mouth Marketing

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable;

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101 Top Tips on How to Grow Your Business Through Referral and Word of Mouth Marketing

The 101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRALS AND WORD OF MOUTH MARKETING' Book is full of practical ideas for you to;

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Tell A Friend -- Word of Mouth Marketing

Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that;

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Implementing Word of Mouth Marketing

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on;

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Word of Mouth

row of new marketing opportunities and challenges for businesses. Word of mouth, an exchange of information about products and services among;

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Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Passion Conversation

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the;

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Tattoo

Create passionate customers compelled to spread the "story" of their experience with your company. Now more than ever, word-of-mouth;

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World's Best Known Marketing Secret

This text discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W;

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Off the Wall Marketing Ideas

Offers low-cost marketing ideas for small businesses, including such tips as projecting a professional image, cultivating word-of-mouth;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working;

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Word-Of-Mouth-Marketing

. Hier setzt Word-Of-Mouth-Marketing an - die Aufgabe des Marketers ist es nur, das Interesse fr ein Produkt zu entfachen und dann von au;

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Fizz

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN Word of mouth marketing has always existed. We've just found a better;

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The Anatomy of Buzz Revisited

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

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Brains On Fire

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit;

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Pyromarketing

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Mundpropaganda als steuerbares Marketinginstrument

-tern ist die Bedeutung von Mundpropaganda für den Umsatz und das Image eines Unternehmens bewusst geworden, deshalb ist Word-of-Mouth;

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The Seven Principles of WOM and Buzz Marketing

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target;

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Beyond Buzz

Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics;

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Hospitality Marketing

international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than;

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Hospitality Marketing

international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than;

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Viral Word-of-mouth and Email campaigns

additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual homophily are discussed;

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Viral Marketing in Tertiary Level Educational Establishments

on-campus marketer to rapidly disseminate a marketing message through electronic word-of-mouth or, 'word-of-mouse', and ultimately generate;

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