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Understanding and Managing Customers

Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers;

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Managing Global Customers

provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20;

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What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

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Managing Business Relationships

The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business;

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Managing Markets and Customers Revised Edition

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales;

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The Dark Side of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms;

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Dark Side Of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms;

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Managing Commodity Price Risk

prices paid for raw materials transformed into products sold to customers, or indirect, from higher energy, transportation costs, and supplier;

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The The Successful Software Manager

A developer's guide to successfully managing teams, customers, and software projects Key Features A complete guide to managing;

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Managing Customer Expectations

An organization's success and even survival depends on its ability to fulfill its customers' expectations. Thus, understanding customers;

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Managing Quality Customer Service

Determine what customers really want, how to meet those needs and measure your service.;

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The Concise Handbook of Management

commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner's;

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The Concise Handbook of Management

commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner's;

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Understanding Customers

paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people;

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Understanding Customers

paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people;

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Consumer Insight

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications;

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Managing Customers for Profit

To manage and sustain profitability, marketers need to come up with the right marketing strategies, backed by the right marketing metrics;

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Managing Customer Relationships And Building Loyalty

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the;

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Managing Customer Value

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides;

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Simple

, speed, and flexibility are the key elements of a successful strategy and execution in the corporate world as wells as in government agencies;

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Customer Experience Management Rebooted

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the;

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Customer Experience Management Rebooted

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the;

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Handbook of Key Customer Relationship Management

of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need;

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Managing Sales Leads

PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level sales and marketing manager to;

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Managing Value Propositions in Service Ecosystems

to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a;

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It Service Management For Dummies

A plain-English guide to managing IT from the customer's perspective Practical guidance on delivering and managing IT so that it;

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Transforming Your Go-to-Market Strategy

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies;

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