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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience;

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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving grow;...

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The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinatio;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Routledge Handbook of Political Marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential camp;...

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Routledge Handbook of Political Marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential camp;...

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and tho;...

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and tho;...

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-dis;...

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-dis;...

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The Routledge Handbook of Tourism Marketing

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...

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The Routledge Handbook of Tourism Marketing

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...

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The Global Football Industry: Marketing Perspectives

and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry;

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The Palgrave International Handbook of Football and Politics

This Handbook offers an analysis of the relation between football and politics, based on over 30 case studies covering five continents. It;

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Consumer Behavior of Male and Female Fans towards Women's Football

The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and;

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Football Brands

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with;

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Football on Trial

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Football And Management

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product;

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Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, pr;...

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The Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, pr;...

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship;...

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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success

, FOM Hochschule fur Oekonomie und Management gemeinnutzige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football;

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The Routledge Handbook of Critical Discourse Studies

Het boek 'The Routledge Handbook of Critical Discourse Studies' koop je bij bookspot.nl, n;...

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The Routledge Handbook of Language Learning and Technology

Het boek 'The Routledge Handbook of Language Learning and Technology' koop je bij bookspot;...

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Routledge Handbook of the Contemporary Philippines

The Routledge Handbook of the Contemporary Philippines provides a comprehensive overview of the curr;...

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