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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Married to the Brand

and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the;

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Married To The Brand

buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not;

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Creating Brand Loyalty

(the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process;

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Creating Brand Loyalty

(the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Great Brand Stories

Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish;

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The Invention of Celebrity

world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to;

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The Invention of Celebrity

world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to;

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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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Predicting Market Success

, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group;

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Advertising in a Free Society

building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully;

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Retail Branding and Store Loyalty

whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.;

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Testimonial Advertising in the American Marketplace

social identity, advice, community, celebrity, and the consumption of brand-name goods and services.;

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Social Communication in Advertising

. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role;

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Social Communication in Advertising

. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role;

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Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Behind the Manipulation

history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to;

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The role of viral advertising in brand equity building

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products.The Handbook of Research on;

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