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International Marketing Data & Statistics

. International Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 160 non;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Bayesian Statistics and Marketing

consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data;

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Consumer Insight

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications;

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Consumer Perception of Product Risks and Benefits

provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer;

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The Aging Consumer: Perspectives from Psychology and Marketing

, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research;

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Consumer Behavior Analysis

studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world;

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Consumer Behavior over the Life Course

commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

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Explaining Consumer Choice

is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to;

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Handbook of Consumer Psychology

well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for;

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Statistics in Market Research

excellent learning tool and resource for future problem solving.;

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The Aging Consumer

, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research;

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Statistics for Marketing and Consumer Research

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and;

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Doing Research Projects in Marketing, Management and Consumer Research

qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Retailing Management

. Stresses professional management of multi--unit retailing institutions and emphasizes the importance of financial and marketing strategies for;

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Consumer Behaviour

structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and;

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Advanced Introduction to Consumer Behavior Analysis

addiction. Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing;

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