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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase;

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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the;

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BRAND EQUITY

value or brand equity of a product, and makes a product a brand'. Therefore, brand equity becomes a precedence for any product to become a brand;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Co-Branding

and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two;

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Managing Brand Equity

between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;

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Meaningful Brand

very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across;

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The Strategy of Global Branding and Brand Equity

in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty;

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The Strategy of Global Branding and Brand Equity

in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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The Business Ecosystem in the Middle East and Europe

well as the Keller and Aaker brand equity models. It proposes a Conceptual Model that synergistically amalgamates the Aaker model, inbound;

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Strategic Brand Management

, measure, and manage brand equity. The 2nd edition contains a range of updated features to accommodate your learning, including: Additional cases;

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Perceived Football Brand Image

the results could be used to increase the brand equity. Means-End-Chain -interview model was the study method and it executed by laddering;

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Profitables Markenmanagement

BBDO Consulting hat auf dem Gebiet des Markenmanagements den "Brand-Equity-Management-Ansatz" entwickelt und erfolgreich;

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Essential Brand Book

business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;

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Creating a Sustainable Brand

of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Value in a Digital World

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher;

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