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Marketing The Technical Product

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Marketing Scientific and Technical Information

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service;

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Technical Marketing Communication

messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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New Products Management

across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage;

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New Products Management

across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage;

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Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;

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Successful Product Management

There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second;

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Whisky

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with;

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon;

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Product Life Cycles and Product Management

strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an;

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Advertising, Promotion and Marketing Communications

strategies, developing a communications strategy, budgeting and setting long-term goals. Marketing practice is based on the marketing of product;

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Handbook Industrial Seasonings

general technical information for those involved in purchasing and product devel­ opment in the retail trade. A general background to the;

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Creating and Marketing New Products and Services

their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles;

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Market Research In Action

. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving;

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Essentials of Marketing

the major concepts of marketing including the marketing mix : product, price, place (distribution) and promotion.;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Product Marketing For Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as;

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Marketing with MyMarketingLab Pack

a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It;

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