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Product Marketing For Technology Companies

act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application;

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Product Strategy for High Technology Companies

and a powerful product strategy. Without both, they simply won't survive. Product Strategy for High Technology Companies, 2nd Edition;

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Users, Not Customers

refocusing business, from technology infrastructure and management to product design and marketing.;

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The Technology M&A Guidebook

The comprehensive, practical guide to buying, selling, and merging technology companies The Technology M&A Guidebook provides executives;

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Marketing Planning for Financial Services

management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact;

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Taking Technology to the Market

accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;

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Innovation Strategies in New Product Development

manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ;

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Winning by Design

in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to;

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Permission Marketing

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables;

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Marketing Today

; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca;

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Simulated Test Marketing

for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new;

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Managing and Marketing Technology

products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and;

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Managing New Product Development and Innovation

quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies;

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Digital Marketing

how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory;

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The Marketing Challenge for Industrial Companies

into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market;

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Introduction to Innovation and Technology Transfer

. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research;

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Marketing with MyMarketingLab Pack

at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop;

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Bridging the Services Chasm

companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Marketing High Profit Product/Service Solutions

product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their;

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Transforming New Technologies into Cash Flow

problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market;

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Marketing Success Stories

Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have;

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Affiliate Marketing For Dummies

of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there;

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Boring2Brave

needs to close the next deal? It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal;

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A Framework for Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Framework For Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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