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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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Marketing Ethics

This research was conducted to examine the relationship between the marketers' values and marketing ;...

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Marketing Ethics

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories;...

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimensi;...

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimensi;...

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Ethics in Marketing

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dim;...

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Principles Marketing P

This textbook provides a comprehensive overview of the marketing process and marketing strategies. T;...

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Truth in Marketing

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... ;...

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Truth in Marketing

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... ;...

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on al;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Business Ethics

This interesting, comprehensive book about business ethics argues that ethics is the 'glue' that mak;...

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Handbook on Ethics and Marketing

From its inception and professional organization in the late 1970s, the macromarketing field has mai;...

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Business Ethics

This interesting, comprehensive book about business ethics argues that ethics is the 'glue' that mak;...

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Ethics Issues & Reflections

This book includes within its scope theoretical and applied issues including ethical theory, as well;...

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Ethics In Social Marketing

Social marketing is being adopted by a growing number of government and nonprofit organizations arou;...

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Ethics and Biopower in Neuromarketing

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addr;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethi;...

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SAGE Brief Guide to Marketing Ethics

The short, easy-to-use format makes this an essential companion for marketing courses or as a refere;...

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Mark;...

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Fashion Marketing and Communication

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ;...

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