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Chinese Multinationals

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese;

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Chinese Multinationals

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese;

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Mergers and Acquisitions in China

companies, mainly to clarify their strategies and the effect of their M&A at an international level. Chien-Hsun Chen and Hui-Tzu Shih also explore;

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Marketing Strategies of Chinese Companies

abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the;

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Online Marketing in China and Germany

users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China;

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Advanced Digital Marketing Strategies in a Data-Driven Era

and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these;

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The Chinese Tao of Business

research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our;

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Impact of Strategic Marketing Management

Oil and gas marketing companies have comparative advantages in adopting various marketing strategies using different technologies. Oil and;

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Greater China in the Global Market

strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and;

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Think ASEAN

II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam;

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Localizing Global Marketing Strategies

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all;

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Localizing Global Marketing Strategies

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all;

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Brand China and the internationalization of Chinese companies

for the implementation of Corporate Branding strategies in Chinese companies willing to implement sustainable internationalization strategies.;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Marketing Management In China

. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to;

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Case Studies on Chinese Enterprises

This book is a collection of teaching cases on two Chinese companies, UFIDA and Founder. The cases describe the management practices;

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11 Immutable Laws of Internet Branding

Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new;

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Supply Network Strategies

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative;

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Radical Marketing

Identifies ten innovative companies--including Iams Pet Food, Boston Beer Company, and Harley Davidson--and their unprecedented marketing;

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Marketing Success Stories

Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have;

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Marketing Research

book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the;

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The New Rules of Marketing and PR

is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies;

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Green Marketing in a Unified Europe

marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively;

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A Framework for Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Framework For Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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