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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese;
Vergelijkbare producten zoals Chinese Multinationals
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese;
Vergelijkbare producten zoals Chinese Multinationals
companies, mainly to clarify their strategies and the effect of their M&A at an international level. Chien-Hsun Chen and Hui-Tzu Shih also explore;
Vergelijkbare producten zoals Mergers and Acquisitions in China
abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the;
Vergelijkbare producten zoals Marketing Strategies of Chinese Companies
users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China;
Vergelijkbare producten zoals Online Marketing in China and Germany
and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these;
Vergelijkbare producten zoals Advanced Digital Marketing Strategies in a Data-Driven Era
research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our;
Vergelijkbare producten zoals The Chinese Tao of Business
Oil and gas marketing companies have comparative advantages in adopting various marketing strategies using different technologies. Oil and;
Vergelijkbare producten zoals Impact of Strategic Marketing Management
strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and;
Vergelijkbare producten zoals Greater China in the Global Market
II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam;
Vergelijkbare producten zoals Think ASEAN
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all;
Vergelijkbare producten zoals Localizing Global Marketing Strategies
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all;
Vergelijkbare producten zoals Localizing Global Marketing Strategies
for the implementation of Corporate Branding strategies in Chinese companies willing to implement sustainable internationalization strategies.;
Vergelijkbare producten zoals Brand China and the internationalization of Chinese companies
of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding;
Vergelijkbare producten zoals Research Frontiers on the International Marketing Strategies of Chinese Brands
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;
Vergelijkbare producten zoals Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;
Vergelijkbare producten zoals Adoption of Innovation
. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to;
Vergelijkbare producten zoals Marketing Management In China
This book is a collection of teaching cases on two Chinese companies, UFIDA and Founder. The cases describe the management practices;
Vergelijkbare producten zoals Case Studies on Chinese Enterprises
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new;
Vergelijkbare producten zoals 11 Immutable Laws of Internet Branding
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative;
Vergelijkbare producten zoals Supply Network Strategies
Identifies ten innovative companies--including Iams Pet Food, Boston Beer Company, and Harley Davidson--and their unprecedented marketing;
Vergelijkbare producten zoals Radical Marketing
Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have;
Vergelijkbare producten zoals Marketing Success Stories
book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the;
Vergelijkbare producten zoals Marketing Research
is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies;
Vergelijkbare producten zoals The New Rules of Marketing and PR
marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively;
Vergelijkbare producten zoals Green Marketing in a Unified Europe
/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;
Vergelijkbare producten zoals A Framework for Marketing Management
/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;
Vergelijkbare producten zoals Framework For Marketing Management
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