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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various;

Vergelijkbare producten zoals Research Frontiers on the International Marketing Strategies of Chinese Brands

International Human Resource Management in Chinese Multinationals

of human resource management in Chinese companies, the internationalization of Chinese business, recruitment and selection, rewards and;

Vergelijkbare producten zoals International Human Resource Management in Chinese Multinationals

International Human Resource Management in Chinese Multinationals

of human resource management in Chinese companies, the internationalization of Chinese business, recruitment and selection, rewards and;

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Building Consumer Good Brands in China

each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can;

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Strategies of German Car Companies in China

market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new;

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China Model and Internationalization of Chinese Enterprises

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Regionalization of the Renminbi

This series delves into Chinese currency reform, a crucial and inevitable policy choice of China. With the continuous rise in the;

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City Development and Internationalization in China

, the book highlights alternative paths to development and internationalization that have received little attention in mainstream discussions;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Understanding Communist China

Kuo and Myers discuss the strengths and weaknesses of American and Chinese research and propose how the internationalization of research on;

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Chinese Companies in Germany

studies and exploratory case studies through face-to-face interviews. At first, the internationalization strategy of Chinese companies from a;

Vergelijkbare producten zoals Chinese Companies in Germany

Internationalization of the Renminbi

This series delves into Chinese currency reform, a crucial and inevitable policy choice of China. With the continuous rise in the status;

Vergelijkbare producten zoals Internationalization of the Renminbi

Internationalising China's Financial Markets

internationalization has impacted on financial market development in China and how far this has contributed to the development of new institutions within China.;

Vergelijkbare producten zoals Internationalising China's Financial Markets

Internationalising China's Financial Markets

internationalization has impacted on financial market development in China and how far this has contributed to the development of new institutions within China.;

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Entering the Chinese Market

strategy fits best to the companies goals? China is thereby more and more in the focus of a companies internationalization strategy. What barriers;

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The China Business Model

management in China, how do these organizations impact the performance of companies, the financing policy of Chinese firms and its evolution till the;

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'Ni Hao Hotels' the way to win Chinese hearts and minds

as China. This has led to the author's question whether the internationalization strategies employed by IHCs are sufficiently aligning their;

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The Chinese Tao of Business

dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the;

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China Rules

internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book.;

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Made for China

unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and;

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Guide To The Top 100 Companies In China, A

Companies in China provides up-to-date and comprehensive coverage of the top Chinese enterprises. Corporations from Hong Kong and Taiwan that;

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Mergers and Acquisitions in China

the strategies and considerations of both Chinese and international companies - including those from Taiwan - who conduct M&A in China. This;

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Capital War

Business Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get;

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China Goes West

and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an;

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Greater China in the Global Market

Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the;

Vergelijkbare producten zoals Greater China in the Global Market

Doing Business With China

with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind theattitude shifts towards;

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