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Management of Organisations and Marketing

Management of Organisations and Marketing - Maastricht University Custom Edition;

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Essentials of Marketing Management

Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;

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Strategic Marketing For Non-Profit Organisations

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Business to Business Marketing Management

a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;

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Business Relating Business

to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;

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Business Relating Business

to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;

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Global Marketing Management

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and;

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Managerial Economics of Non-profit Organisations (5th revised edition)

the wide range of books on the management of non-profit organisations by focusing on both theoretical and empirical work. Firstly;

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Operations Strategy

Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Soft Constraint

implementation of marketing practices in the banking sector, project management, and the management of competencies in the field of HRM.;

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Advances in Business & Management

This book presents research in the field of business and management from around the world. This book examines e-commerce and its impact on;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovation and Capacity Building

shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on;

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Innovation and Capacity Building

shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on;

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Services marketing management, an introduction

9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Marketing for Cultural Organisations

new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the;

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Marketing

management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the;

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The Management of Intangibles

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing;

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Transforming Business Organisations for Longevity: Challenges and Opportunities

second section includes research papers on innovations in General Management and transformational effects of improved operations and production;

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