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Management of Organisations and Marketing - Maastricht University Custom Edition;
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Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the;
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Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;
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a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;
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to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;
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to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;
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The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and;
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the wide range of books on the management of non-profit organisations by focusing on both theoretical and empirical work. Firstly;
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Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;
Vergelijkbare producten zoals New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;
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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
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implementation of marketing practices in the banking sector, project management, and the management of competencies in the field of HRM.;
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This book presents research in the field of business and management from around the world. This book examines e-commerce and its impact on;
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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;
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shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on;
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shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on;
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9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key;
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;
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new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the;
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing;
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second section includes research papers on innovations in General Management and transformational effects of improved operations and production;
Vergelijkbare producten zoals Transforming Business Organisations for Longevity: Challenges and Opportunities
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