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Leading Edge Marketing Research

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;

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The Marketing of Sport

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;

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Marketing of High-Technology Products and Innovations

editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.;

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Relationship Marketing

to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge;

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Relationship Marketing

to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge;

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Review of Marketing Research

The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and;

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Marketing of High-Technology Products and Innovations

editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.;

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Winning in Service Markets

aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;

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Rediscovering the Essentiality of Marketing

worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the;

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Minority Marketing Issues and Prospects

Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and;

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Proceedings of the 1995 World Marketing Congress

organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its;

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Marketing Technology and Customer Commitment in the New Economy

organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its;

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Developments in Marketing Science

in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia;

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Breaking Through

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies;

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Breaking Through

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies;

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the;

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New Consumer Behavior Theories from Japan

their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new;

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The Routledge Companion to Nonprofit Marketing

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;

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The Routledge Companion to Nonprofit Marketing

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;

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Marketing Research

Marketing Research: Text and Cases , the completely updated edition of the classic Haworth textbook not only takes students step-by-step;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Contemporary Sport Marketing

world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing;

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