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The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and;
Vergelijkbare producten zoals Review of Marketing Research
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;
Vergelijkbare producten zoals Review of Marketing Research
The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and;
Vergelijkbare producten zoals Review of Marketing Research
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;
Vergelijkbare producten zoals Review of Marketing Research
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;
Vergelijkbare producten zoals Review of Marketing Research
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business;
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading;
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, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review;
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, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review;
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;
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and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas * Chapter-end review exercises;
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reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source;
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reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source;
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This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words;
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state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact;
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Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place;
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Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and;
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from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review;
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This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from;
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, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are;
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shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing;
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shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing;
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managerial perspective (state of theory and state of practice); a concise state-of-art review summarizing what we know about the area; and a research;
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organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its;
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from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review;
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once youve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill;
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in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia;
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