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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook on Ethics and Marketing

distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Marketing Ethics

This research was conducted to examine the relationship between the marketers' values and marketing ethics moderated by their religious;

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The Handbook of Communication Ethics

and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important;

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The Handbook of Communication Ethics

and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important;

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Marketing Ethics

also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining;

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Ethics in Marketing

globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This;

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Ethics in Marketing

globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Product Placement in the Mass Media

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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Handbook of Developments in Consumer Behaviour

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;

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The Palgrave Handbook of Practical Animal Ethics

companions, aquariums, genetic manipulation, hunting for sport and bullfighting. Including contributions from Lisa Johnson on the themes of human;

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Ethics in Marketing

multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on;

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;

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The SAGE Handbook of Qualitative Research Ethics

time for reflection on the important ethical responsibilities and obligations Contributions from leading international researchers have;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Truth in Marketing

implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth;

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Truth in Marketing

implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth;

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Handbook of Services Marketing and Management

from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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