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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;
Vergelijkbare producten zoals The SAGE Handbook of Marketing Ethics
distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on;
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;
Vergelijkbare producten zoals Marketing Ethics
This research was conducted to examine the relationship between the marketers' values and marketing ethics moderated by their religious;
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and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important;
Vergelijkbare producten zoals The Handbook of Communication Ethics
and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important;
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also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining;
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globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This;
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globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship;
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reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;
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reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;
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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass;
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The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;
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This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;
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This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline;
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companions, aquariums, genetic manipulation, hunting for sport and bullfighting. Including contributions from Lisa Johnson on the themes of human;
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multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on;
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;
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time for reflection on the important ethical responsibilities and obligations Contributions from leading international researchers have;
Vergelijkbare producten zoals The SAGE Handbook of Qualitative Research Ethics
at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;
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implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth;
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implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth;
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from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;
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important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;
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