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Handbook of Research on Identity Theory in Marketing

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Research on Consumerism in Business and Marketing

and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;

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Handbook of Qualitative Research Methods in Marketing

with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics * research;

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Handbook of Qualitative Research Methods in Marketing

with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics * research;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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The Cambridge Handbook of Social Representations

sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspects;

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The Cambridge Handbook of Social Representations

sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspects;

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The Oxford Handbook of Identity Development

self by answering the question: Who Am I? There have been many advances in theory and research on identity development since Erikson's writing;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Handbook of Instructional Communication

The Handbook of Instructional Communication offers a comprehensive collection of theory and research focusing on the role and effects;

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Handbook of Instructional Communication

The Handbook of Instructional Communication offers a comprehensive collection of theory and research focusing on the role and effects;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Handbook of Item Response Theory

Drawing on the work of 75 internationally acclaimed experts in the field, Handbook of Item Response Theory, Three-Volume Set presents all;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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