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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective s;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective advertising of films

Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, A;...

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Films That Sell

While moving image advertising has been around us, everywhere, for at least a century, the topic has;...

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Der OEsterreichische Werbefilm

Filmed commercials are part of the culture of remembrance and of corporate and film history. When di;...

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective s;...

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Product Placement in Hollywood Films

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common ;...

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Strategic Advertising Management

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing ;...

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cult;...

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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles ;...

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Advertising Campaign Strategy

This leading text not only illustrates what effective advertising campaigns are, but also demonstrat;...

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Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely;...

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implem;...

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implem;...

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Persuasive Advertising for Entrepreneurs and Small Business Owners

Here is the perfect book for entrepreneurs and small business owners who want to know how to create ;...

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Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social ;...

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little;...

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of;...

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Advertising Effect

Want to know how to influence other people's behaviour? In The Advertising Effect, respected adve;...

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Advertising And The Mind Of The Consumer

By the time we die, we will have spent an estimated one and a half years just watching TV commercial;...

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Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effe;...

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Conjugate Gaze Adjustive Technique

This book sets out to unravel the creative processes behind some of the most original and effective ;...

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Advertising, the Uneasy Persuasion

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little;...

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The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students;...

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising i;...

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Mindful International Advertising

When a movie ad that was crafted in the domestic market is extended to foreign markets, these audien;...

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