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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a;

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a;

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Foundations of Corporate Heritage

important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing Planning

. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading;

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Strategic Marketing Planning

. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading;

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Corporate Communication

, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major;

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Corporate Communication

, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major;

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Heritage Transformed

is transformed from concept to object and the agency of change is management . It explores management using strategic management analysis to;

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Marketing Corporate Image

A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate;

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Nestle. Strategic marketing management

, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management;

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Corporate Communication

role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth;

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Living Heritage

. Heritage is an important cultural asset all around the world. Using it as a key to connect to a larger audience in the corporate world and outside;

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Powerful Marketing Memos

by: Leveraging the organization's most valuable asset - its corporate brand image. Creating marketing programs that follow the five;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Corporate Property Management

business occupier. This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the;

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Strategic corporate communication a select. of art. of bel. & dutch

Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;

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Strategic Reputation Management: Towards a Company of Good

reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the;

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Strategic Reputation Management: Towards a Company of Good

reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Strategic Marketing

including the concept of a market-led orientation and a resourceasset-based approach to internal analysis and planning. The text provides a;

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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Handbook of Strategic Account Management

"Today's strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the;

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Artificial Intelligence for Asset Management and Investment

service, and beyond. No other book on the market takes such a wide-ranging approach to using AI in asset management. With this guide, you'll;

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