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Digital Marketing

Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role;

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Contemporary Marketing Mix for the Digital Era

sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for;

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Marketing Strategy in the Digital Age

, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data;

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Digital Culture Unplugged

This edited volume is an exploration of the many different ways in which contemporary society negotiates digital technologies and media;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Experiential Marketing

readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es;

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Experiential Marketing

to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience;

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ISE Advertising and Promotion

comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Marketing Inmobiliario en la Era Digital: Los secretos del marketing digital aplicados al negocio inmobiliario

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The Digital Marketer

targeting and positioning practices for today's digital era * How customer insights derived from big and small data and analytics, combined with;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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The Fluid Consumer

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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The Complete Marketer

marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as;

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Contemporary Marketing Strategy

strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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Marketing in the Digital Era

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent;

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Contemporary Issues in Digital Marketing

segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new;

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Marketing Juridico Na Era Digital

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Business and Management Issues in the Global and Digital Era

Management Issues in the Global and Digital Era: Indonesian Perspectives written by prominent authors who are specialized in the area from the;

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Developing an Internet Marketing Mix Matrix

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as;

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Strategic Digital Marketing

your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested;

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