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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Principles Of Corporate Communication

strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Contemporary Perspectives on Corporate Marketing

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades;

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Contemporary Perspectives On Corporate Marketing

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades;

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Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Corporate Communication

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique;

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Corporate Communication

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Corporate Communications

communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and;

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Strategic corporate communication a select. of art. of bel. & dutch

, mass communication, speech communication, and business communication. We have selected 18 articles written by Belgian and Dutch authors;

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Facets of Corporate Identity, Communication and Reputation

of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used;

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Facets of Corporate Identity, Communication and Reputation

of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used;

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Corporate Communication

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important;

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Die Bedeutung einer Corporate Identity in Klein- und Mittelbetrieben

Wichtigkeit des Marketing in Unternehmen beobachtet werden. Das Marketingthema Corporate Identity fand bisher nur in grosseren Betrieben Anwendung, da;

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Greenwashing

comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing;

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A Handbook of Corporate Communication and Public Relations

international communication image, identity and reputation management the future for corporate communication theory and practice. This is an;

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A Handbook of Corporate Communication and Public Relations

international communication image, identity and reputation management the future for corporate communication theory and practice. This is an;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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Handbook Of Communication And Corporate Social Responsibilit

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and;

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IDENTITEIT EN IMAGO, 2E

en Imago heeft het vakgebied corporate communication stormachtige ontwikkelingen doorgemaakt. Deze tweede editie van dit succesvolle en inmiddels;

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Hndbk Of Comunicati & Corporate Social

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and;

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Innovative Perspectives on Corporate Communication in the Global World

context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores;

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Planning the Corporate Reputation (Rle Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject;

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