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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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Social Media Marketing

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A;

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Integrated Marketing Communication

reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies;

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Integrated Marketing Communication

reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Strategic Integrated Marketing Communications

architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing;

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Strategic Integrated Marketing Communications

architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Integrated Marketing Communication

for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;

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Integrated Marketing Communication

for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Ongoing Crisis Communication

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the;

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Digital Marketing Fundamentals

analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital;

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Digital Marketing Fundamentals

analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics;

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Social Media Marketing for Business

. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and;

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Social Media Marketing for Business

. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and;

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Integrated Marketing Communication

Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for;

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