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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;
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Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;
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This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to;
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This book is aimed at students of management and engineering. It focuses on system concepts, management, marketing, productivity and;
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and concepts associated with marketing management.;
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Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition;
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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an;
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Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;
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concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;
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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;
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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;
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Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;
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the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;
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Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition;
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, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;
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, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;
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Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and;
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: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the;
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: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the;
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For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;
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This text focuses on the middle management marketing decision students are likely to encounter in their careers. It emphasizes the;
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BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing;
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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL;
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This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing;
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This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students;
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provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics;
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provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics;
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