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Basic Marketing Management

and concepts associated with marketing management.;

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Marketing-Management in der Hotellerie

The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel;

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Basic Marketing Research

focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Marketing

marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic;

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Marketing Management Support Systems

is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine;

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Retailing in a SCM-Perspective

The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing.;

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Management of Marketing

the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are;

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Management of Marketing

the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are;

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Basic Marketing

Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy;

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BASIC MARKETING

Basic Marketing 18e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy;

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Basic Marketing

Basic Marketing 17e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy;

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Basic Marketing

Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy;

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Marketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing;

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Marketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing;

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Hospitality and Tourism Marketing

of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism;

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MARKETING MANAGEMENT

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility;

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Marketing Made Simple

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.The book;

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Industrial Marketing Strategy

strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer;

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Supply Chain Management

illustrate supply chain management in a global context. Supply Chain Management approaches the topic from a managerial perspective, with basic;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;

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Marketing Principles Essentials

REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Retail Marketing

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing;

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Managing Services Marketing

journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering Basic;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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