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Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify;

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Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify;

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The Sounds of Capitalism

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell;

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The Saxophone in Advertising

Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical;

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Color as a Method of Influence on Consumers

forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cult;...

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Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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Audio Branding Yearbook 2014/2015

basics of audio branding, licensing and legal matters and testing music in advertising. In this Yearbook, you will find the proceedings of the;

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Analyzing Influences

Analyzing Influences: Research on Decision Making and the Music Education Curriculum examines influences on research in music teacher;

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Analyzing Influences

Analyzing Influences: Research on Decision Making and the Music Education Curriculum examines influences on research in music teacher;

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Totally Awesome 80s

Looks back on the most popular movies, television programs, music, fashion, and advertising of the eighties, and lists common expressions;

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children';...

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children';...

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Advertising As Culture

relationship between different aspects of culture, such as fashion, art, popular music, politics and media and the world of advertising. The;

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In the Moment

In The Moment answers the tricky question of why it often takes 9 months to make an advertisement th;...

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Mathematics and Music

Mathematics and Music: Composition, Perception, and Performance, Second Edition includes many new sections and more consistent expectations;

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Mathematics and Music

Mathematics and Music: Composition, Perception, and Performance, Second Edition includes many new sections and more consistent expectations;

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The Music Industry Handbook

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly;

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Design and Analysis for Quantitative Research in Music Education

in general educational, psychological, sociological, and econometric fields, many researchers in music education have yet to be exposed to such;

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Gcse Media Studies

This text's 8 sections include television, film, newspapers, pop, music, magazines and comics, advertising and marketing, radio and new;

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Selling Modernity

The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two wo;...

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Persuasive Advertising for Entrepreneurs and Small Business Owners

Here is the perfect book for entrepreneurs and small business owners who want to know how to create ;...

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Children, Adolescents, and the Media

as advertising, violence, video games, sexuality, drugs, body image and eating disorders, music, and the Internet.;

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This Note's for You

From COCA-COLA to CHRYSLER this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time;

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Sacred Sound and Social Change

currently available on sacred music, it treats the history, development, current practices, composition, and critical views of the liturgical music;

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