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Analysis of Cultural Differences and Their Effects on Marketing Products in the United States of America and Germany

product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that;

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Varieties of Family Business Germany and the United States, Past and Present

businesses are of central importance in both Germany and in the United States. Still, there are significant differences in the two nations, both;

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A Comparative Analysis of the Governments of the United States of America and Germany and their Historical Development

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Public Attitudes Toward Immigration in the United States, France, and Germany

Public Attitudes toward Immigration in the United States, France, and Germany explores the causes of public opposition to immigration and;

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Public Attitudes Toward Immigration in the United States, France, and Germany

Public Attitudes toward Immigration in the United States, France, and Germany explores the causes of public opposition to immigration and;

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The Trade and Culture Debate

As the first exporter of cultural goods and services, the United States has long held that such products should be treated like any other;

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The Role of Scientific Expertise in Minimum Wage Policy Making

This book examines the role of scientific expertise in minimum wage policy making in Germany, the United Kingdom, and the United States. It;

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Steinway & Sons

interviews with family members and company employees in the United States, Germany, and England, Steinway & Sons describes the making and marketing;

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Understanding Cultural Differences

insights and practical advice on how to manage day-to-day transactions in the international business arena. Understanding Cultural Differences;

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Online Marketing in China and Germany

possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to;

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Bargaining in the Criminal Justice Systems of the United States and Germany

The book compares the bargaining practice in the United States and Germany, it displays differences and similarities, also taking;

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Sound Diplomacy

traditions of cultural exchange that date back to the nineteenth century. Between 1850 and 1910, the United States was a rising star in the;

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Negotiating Identities

Immigration is even more hotly debated in Europe than in the United States. In this pivotal work of action and discourse analysis, Riva;

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Mass Migration Under Sail

Dr Cohn provides an in-depth and comprehensive analysis of the economic history of European immigration to the antebellum United States;

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Mass Migration Under Sail

Dr Cohn provides an in-depth and comprehensive analysis of the economic history of European immigration to the antebellum United States;

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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to;

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Job Motivation and Culture. A Cross-Cultural Comparison of Germany and the United States

Job Motivation and Culture. a Cross-Cultural Comparison of Germany and the United States;

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Cross-Cultural Social Media Marketing

establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences;

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The Rise and Fall of Mass Marketing (RLE Marketing)

twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms;

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The Rise and Fall of Mass Marketing (Rle Marketing)

twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms;

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Mccarthyism and Postwar America

picture of McCarthyism and the cultural climate of the United States in the aftermath of the Second World War.;

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Boer, Burgher, Businessman: Dutch-American Images in the United States

The study is an imagological analysis of Dutch immigrants in the United States, giving insights into stereotyping, identity formation, and;

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The Disappearing Product

to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that;

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The Disappearing Product Marketing and Markets in the Creative Industries

to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that;

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Telling Our Stories

products of specific societies and as interconnected books. The book identifies influences of environmental and cultural differences on the texts;

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Winning Elections with Political Marketing

are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings;

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Winning Elections with Political Marketing

are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings;

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