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An Experimental research on Consumer Behavior; using Service and Product

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase;

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Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Rivalry and Group Behavior Among Consumers and Brands

consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups;

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Market Research In Action

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product;

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Discrete Choice Theory of Product Differentiation

function and that differentiated markets can be analyzed using discrete choice models of consumer behavior. Product differentiation - in quality;

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Formal and Informal Sources Effecting Consumer Buying Behavior

. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned;

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Research In Consumer Behavior

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable;

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Quantitative Methods for Applied Economics and Business Research

product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals;

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Experimental Auctions

product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals;

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Experimental and Quantitative Methods in Contemporary Economics

Contemporary economists, when analyzing economic behavior of people, need to use the diversity of research methods and modern ways;

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Experimental and Quantitative Methods in Contemporary Economics

Contemporary economists, when analyzing economic behavior of people, need to use the diversity of research methods and modern ways;

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Consumer Behaviour Global Edition

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study;

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The Aging Consumer: Perspectives from Psychology and Marketing

compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition;

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The Aging Consumer

compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition;

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Consumer Behavior in Travel and Tourism

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give;

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Consumer Behavior in Travel and Tourism

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior;

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Breakthrough Food Product Innovation Through Emotions Research

design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the;

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Qualitative Marketing Research

present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer;

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Qualitative Research Methods in Consumer Psychology

approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group;

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