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With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;
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: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index;
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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from;
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The practice of sharing information within or outside the organization for the benefit and profit of the organization is generally referred;
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* Robust methods for keeping up with innovation; * Designing new ways to grow, improve and market your product; and * Managing the changes;
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