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Advances in Theory and Practice in Store Brand Operations

) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also;

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Advances in Theory and Practice in Store Brand Operations

) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also;

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Advances in National Brand and Private Label Marketing

of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Advances in National Brand and Private Label Marketing

, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc;

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Operations Management

provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both;

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Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major;

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Operations and Process Man

from a managerial perspective, this brand new text provides clear and concise coverage of the nature, principles, and practice of operations;

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Advances in Theory and Practice in Behaviour Therapy

Advances in Theory and Practice in Behaviour Therapy is een boek van Pearson Assessment And Information B.V.;

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Big Brand Theory

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;

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Store Location and Assessment Research

in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book;

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Relationship Building In Retail Setting

in running their store operations with effectiveness and efficiency. Identifying relationship marketing within the retail domain has been the major;

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Materials and Purchase Management: Theory and Practice

. This book includes: Advances in Inventory Management, Modern Strategies for Purchase Management and Cost reduction, the Relationship between;

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The Semantics of Destructive Lisp

operations have caused considerable difficulty in bridging the gap between theory program verification, and program transformation. In this book, Ian;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Operations And Process Management

principles and processes fundamental to managing business operations.Approaching the subject from a truly managerial perspective, this brand new text;

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Operations And Process Management With Etext

principles and processes fundamental to managing business operations.Approaching the subject from a truly managerial perspective, this brand new text;

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Branding A Store

this book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The;

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Bancroft's Theory and Practice of Histological Techniques

This is a brand new edition of the leading reference work on histological techniques. It is an essential and invaluable resource suited to;

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Retail Isn t Dead

This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a;

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Aaker on Branding

contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Advances in Queueing Theory and Network Applications

Advances in Queueing Theory and Network Applications presents several useful mathematical analyses in queueing theory and mathematical;

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Brand Management

. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing;

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Brand Management

. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market;

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Storage And Commodity Markets

Storage and Commodity Markets is primarily a work of economic theory, concerned with how the capability to store a surplus affects the;

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