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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and;
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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates;
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Winning at New Products
difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative;
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Winning Behavior What the Smartest, Most Successful Companies Do Differently
In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful;
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The Leadership Engine
winning companies possess a Leadership Engine - a proven system for creating dynamic leaders at every level. Technologies, products and;
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Natural Products in Chemical Biology
Based on the award winning Wiley Encyclopedia of Chemical Biology, this book provides a general overview of the unique features of the;
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The Cold Start Problem
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen;
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The Eleventh Commandment
How many of today's leading corporations are successfully winning back old customers and attracting new ones The new purchasing patterns;
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Strategize
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital;
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Winning by Design
in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to;
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Living Vol 1
The "living" book presents their best products that make for a more beautiful life at home and that promote a global lifestyle. The wide;
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Developing Service Products And Brands
Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning;
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From Altoids To Zima
A history of 150 recognized brand names, written by the creator of the award-winning Word Detective Web site, provides humorous;
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Seed Money
, award-winning historian Bartow J. Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agrobusiness;
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step;
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Play Bigger
-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business;
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LabVIEW Graphical Programming
any online entitlements included with the product. LabVIEW is an award-winning programming language that allows engineers to create;
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The Bid Manager's Handbook
The original Bid Manager's Handbook continues to provide an invaluable resource in the battle to win new business. Winning significant;
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The End of Innocence
** With a new introduction by Russell T Davies ** A new edition of the award-winning, ground-breaking account of the early AIDS crisis;
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The Price of Politics
Bestselling and Pulitzer-winning Bob Woodward's new book takes us into the rooms where the United States' business is negotiated at the;
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The English Game
This is the new play by award-winning playwright Richard Bean. At once brilliantly funny, true, and touching, The English Game is a timely;
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Food Products Use of Voluntary Health- & Nutrition-Related Claims
Voluntary health- and nutrition-related claims by food companies were present on 43.1 percent of new products introduced in 2010. Health;
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The Lean Product Lifecycle
MANAGEMENT BUSINESS INNOVATION PRODUCT DEVELOPMENT DECISION MAKING The path to profitable new products that has invigorated our product development;
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Diversity in Families
This award-winning text treats family diversity as the norm, while highlighting how race, class, gender, and sexuality produce varieties;
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Diversity in Families
This award-winning text treats family diversity as the norm, while highlighting how race, class, gender, and sexuality produce varieties;
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Winning Your Rebid
only on chasing new business. Average retention rate of contracts at rebid is 60-70% across many companies, with others retaining as little;
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