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Visual Branding and Readership. A Comparative Case Study of Consumer Magazine Covers

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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Brand and Branding

of the world's most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how;

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The Language of Branding

. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding;

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The Language of Branding

discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Destination Branding

case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and;

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The Value of Design in Retail and Branding

, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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Essentials of Marketing

, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students;

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Advances in National Brand and Private Label Marketing

of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic;

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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Energy Branding

greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a;

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Music, Branding and Consumer Culture in Church

London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method;

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Music, Branding and Consumer Culture in Church

London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method;

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The Camerawork Essays

An anthology of 15 essays first published in "Camerawork Magazine", a UK magazine devoted to a critical and contextual study of photography;

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Encyclopedia of Consumer Culture

parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time;

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Brand Management

management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a;

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branding@thedigitalage

An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Consumer Law and Policy

. It includes a case study of the regulation of unfair terms in consumer contracts by the Office of Fair Trading, and discussion of the role;

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