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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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Qualitative Research Methods in Consumer Psychology

approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group;

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Qualitative Market Research

behind the practice of qualitative research, using qualitative or quantitative approaches, organizing qualitative research (particularly those;

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Qualitative Research Methods in Consumer Psychology

approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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The Politics of Shopping

shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising;

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The Politics of Shopping

shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising;

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Using Qualitative Methods in Organizational Research

Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective;

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A Practical Guide to Using Qualitative Research with Randomized Controlled Trials

qualitative research with these RCTs to explain the results of RCTs or facilitate the viability and efficiency of RCTs. A Practical Guide to Using;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Market Research

`Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This;

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Using Educational Criticism and Connoisseurship for Qualitative Research

By offering a uniquely in-depth account of this research method, Using Educational Criticism and Connoisseurship for Qualitative Research;

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Using Educational Criticism and Connoisseurship for Qualitative Research

By offering a uniquely in-depth account of this research method, Using Educational Criticism and Connoisseurship for Qualitative Research;

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Innovations and Implications of Persuasive Narrative

relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to;

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Qualitative Online Interviews

Putting an emphasis on using in-depth interviews in qualitative research, this book shows readers how to expand the scope of their research;

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Qualitative Marketing Research

derived by understanding consumer behavior using qualitative research methodology.;

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Qualitative Research in Business and Management

of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.;

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Qualitative Research in Business and Management

of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study;

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Psycholinguistic Phenomena in Marketing Communications

growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field;

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Using Qualitative Methods in Psychology

The field of psychology has been characterized by an interesting schism in the area of research methods. The promotion of the scientific;

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Qualitative Comparative Analysis in Mixed Methods Research and Evaluation

The sixth volume in SAGE's Mixed Methods Research Series provides an introduction and practical applications for using Qualitative;

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Qualitative Secondary Research

introduction to the theory of secondary research and sets out the advantages and limitations of using this kind of research. Drawing on years;

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Advanced Qualitative Research: A Guide to Using Theory

Helping researchers progress to doing more complex qualitative research, this book is grounded in theory and takes the reader beyond a;

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