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The Strategic Digital Media Entrepreneur
in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising;
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The Strategic Digital Media Entrepreneur
in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising;
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Digital Writing
, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and;
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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also;
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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also;
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Strategic Digital Marketing
more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.;
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An Introduction to Digital Media
Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.;
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An Introduction to Digital Media
Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.;
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Understanding the Business of Global Media in the Digital Age
, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media;
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Understanding the Business of Global Media in the Digital Age
, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media;
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Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals
even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this;
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Social Media for Fashion Marketing
Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption;
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Digital Marketing Fundamentals
analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital;
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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;
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The Entrepreneur in the digital age Example of Otobiashopping
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Media Strategies
content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut;
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Digital Value Migration in Media, ICT and Cultural Industries
, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and;
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Digital Transformation
From visionary Silicon Valley entrepreneur Tom Siebel comes a penetrating examination of the new technologies that are disrupting;
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Digital Marketing Fundamentals
. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product;
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Digital and Social Media Marketing
of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and;
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Countering Online Propaganda and Extremism
and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its;
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Countering Online Propaganda and Extremism
and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its;
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Digital and Social Media Marketing
The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing;
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Digital and Social Media Marketing
The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing;
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Advertising Account Planning
fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;
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Advertising Account Planning
fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;
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