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The Rational Consumer: Bad for Business and Politics

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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for;

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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for;

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Business and Politics in the European Union

applying a rational choice theoretical model in the analysis of three cases - services, agriculture, and textiles. The book investigates and models;

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Rethinking Business-to-business Marketing

It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis;

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The Politics of Consumption

have shaped the consumer and the nature of his or her consumption. From medieval sumptuary laws to recent debates in governments about consumer;

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The Politics of Consumption

have shaped the consumer and the nature of his or her consumption. From medieval sumptuary laws to recent debates in governments about consumer;

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Protest Politics in the Marketplace

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her;

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Protest Politics in the Marketplace

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her;

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The Irrational Consumer

motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on;

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The Irrational Consumer

motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on;

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Social Regulation in Markets for Consumer Goods and Services

This study analyzes the economics of rational policy formulation and the economic theory of social regulation in markets for consumer goods;

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Business and Government

positive rational choice modeling, and detailed research case studies in the study of Business- Government relations.;

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True Leadership...Where is it?

the PEOPLE. For good or bad, WE are on a collision course with OUR destiny. ;

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Bad Feelings, Bad Business

is definitely for you. Ever wonder why, with all the business books, coaching and business courses around, most people are still unable to reach their;

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality;

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality;

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The New Rational Manager

, functions, and geographies. Are you looking for an edge to advance your career? The same principles found in The New Rational Manager that were;

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Impact of Mobile Services on Business Development and E-Commerce

marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including;

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Politics as Rational Action

knowledge of the conse quences of each alternative and wants to see his preference system as fully realized as possible. But rational choice theory;

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Management Crisis and Business Revolution

rational solutions, he provides tales of an abundance of irrational judgments, personal foibles, and business follies. Harte has witnessed the;

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Rational Decision Making for Managers

Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers;

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Framed!

in which the public can engage in discovery and rational-critical debate, Martin says, news organizations have fostered a consumer sphere, in which;

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Profit Brand

bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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