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Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;
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As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;
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As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;
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Described by GEM* as 'a very informative and practical book ... worth having on any museum shelf', the Museum Educator's Handbook is a;
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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;
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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;
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For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;
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build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business;
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build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business;
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The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;
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, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;
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, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;
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The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage;
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Handbook for Museums is the definitive guide of need-to-know information essential for working in the museum world. Presenting a field;
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Harold and Susan Skramstad, two of the field's most highly regarded experts in museum management, outline the tools you and your board need;
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the reach it deserves. Learn marketing strategies, content marketing, and more. This handbook is for every level of business or ministry;
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;
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fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;
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The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;
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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field;
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What are the basic principles that underly museum work? What ideas can apply to ill-equipped and under-staffed museums everywhere? This;
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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;
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A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...
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