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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to;

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Museum Educator's Handbook

Described by GEM* as 'a very informative and practical book ... worth having on any museum shelf', the Museum Educator's Handbook is a;

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Marketing Cultural and Heritage Tourism

build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business;

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Marketing Cultural and Heritage Tourism

build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage;

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Handbook for Museums

Handbook for Museums is the definitive guide of need-to-know information essential for working in the museum world. Presenting a field;

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A Handbook for Museum Trustees

Harold and Susan Skramstad, two of the field's most highly regarded experts in museum management, outline the tools you and your board need;

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Marketing Campaign Handbook

the reach it deserves. Learn marketing strategies, content marketing, and more. This handbook is for every level of business or ministry;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Guerrilla Music Marketing Handbook

The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;

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The Handbook of Field Marketing

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field;

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Museum Basics

What are the basic principles that underly museum work? What ideas can apply to ill-equipped and under-staffed museums everywhere? This;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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A HANDBOOK of MARKETING MATHEMATICS

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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